NeoToy Wire · Industry News & Releases

Category: IP Stories

Guides (9) IP Stories (3) News (25)

  • Xingxingren: The 580% Growth Story Behind POP MART’s No.2 IP

    Xingxingren: The 580% Growth Story Behind POP MART’s No.2 IP

    September 1, 2026

    Xingxingren grew 580.6% to 2.65B RMB in 2026 H1, becoming POP MART’s second-largest IP. Here is how a star-born character rewired the art toy…

  • Why Independent IP Drops Are Reshaping the EU & US Designer Toy Scene

    Why Independent IP Drops Are Reshaping the EU & US Designer Toy Scene

    June 2, 2026

    # Why Independent IP Drops Are Reshaping the EU & US Designer Toy Scene The designer toy landscape across Europe and North America is…

  • Beyond the Hype: Why Exclusive IP Art Toys Are Redefining Western Collecting

    April 14, 2026

    # Beyond the Hype: Why Exclusive IP Art Toys Are Redefining Western Collecting The designer toy landscape has shifted dramatically over the past few…

NeoToy Wire · Industry News & Releases

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