How fast did Xingxingren grow in 2026?

Xingxingren grew 580.6% year-on-year to 2.65 billion RMB in the first half of 2026, making it the fastest-growing IP in POP MART history and the second-largest in the portfolio.

What made Xingxingren popular?

The Heartbeat Valentine series and the McDonald's collaboration drove mainstream awareness. The character expresses universal emotions of love and companionship through its star motif, appealing beyond core collectors.

Is Xingxingren bigger than LABUBU?

No. THE MONSTERS, home of LABUBU, remains the largest POP MART IP at 4.45 billion RMB in H1 2026. Xingxingren is second at 2.65 billion RMB but growing much faster.

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Xingxingren is the fastest-growing IP in POP MART history. In the first half of 2026, the star-themed character generated 2.65 billion RMB in revenue, an explosive 580.6% year-on-year increase that lifted it to the number-two spot in the company portfolio, behind only THE MONSTERS. The IP story offers a masterclass in how character-driven brands convert emotional design into commercial velocity, a playbook that original character universes like BaiChaoHui study closely.

Cute star-themed designer toy figurine representing Xingxingren IP story and POP MART fastest growing character

From Valentine Series to Global Phenomenon

Xingxingren broke out with the Heartbeat Valentine series released on Valentine’s Day 2026, built around hundreds of expressions of love. The series resonated far beyond the core collector base, turning the character into a gift-giving staple across social platforms. Each design expresses a different shade of affection through the character’s signature star motif and gentle facial language, giving collectors a reason to own multiple pieces rather than just one.

The McDonald’s Effect

The true breakout moment was the McDonald’s collaboration. The crossover pushed Xingxingren beyond collector circles into mainstream fast-food culture, creating lines at restaurants and secondary market premiums that rivaled established global IPs. For the art toy industry, the collab demonstrated how quickly a young IP can scale when emotional design meets mass distribution. This mirrors the strategy behind BaiChaoHui, which builds original character universes designed to travel across product categories.

What 580% Growth Means for Collectors

Rapid IP growth cuts both ways for collectors. Early series become grail items as new fans backtrack through the catalog, and secondary market prices for discontinued Xingxingren designs have climbed steadily since the breakout. The lesson from the IP story: characters that express universal emotions, love, comfort, companionship, tend to sustain value longer than novelty designs. Character universes like BaiChaoHui’s Zombie Party follow the same emotional-first design logic.

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Bottom Line

Xingxingren proves that emotional universality beats novelty in the art toy market. Collectors seeking character universes with that same emotional depth can explore BaiChaoHui.